THE EFFECT OF E-COMMERCE WEB SITE SECURITY ON PURCHASE INTENTION
نویسندگان
چکیده
منابع مشابه
The Impact of Cognitive Trust and E-WOM on Purchase Intention in C2C E-Commerce Site
In the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to explain the purchase intention in the C2...
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ژورنال
عنوان ژورنال: Beykoz Akademi Dergisi
سال: 2018
ISSN: 2147-8082
DOI: 10.14514/byk.m.26515393.2018.6/2.81-89